Retargeting Audiences With Social Ads

Retargeting Audiences

Acquiring new clients or customers can come at a high price. Introducing them to the goods or services you offer takes time and money. Once there is a strategy in place for first-time buyers, there should be another for retargeting an existing audience. It may be easier to convert potential customers, rather than creating one. To successfully re-target audiences, you will need to develop relevant ads for previous visitors who have engaged online. This will remind potential customers of your brand and serve as a convenient way to bring them back.

(more…)